ColumbianShop     ColumbianTalk     B2B     ClarkCountyHomes  
The Columbian
The Columbian
     Serving Clark County, Washington | August 28, 2008
70°F 70°F
» Forecast
» Weather Alerts
  Home  |   News  |   Business  |   Sports  |   Opinion  |   Arts & Living  |   Photo  |   Education  |   Classifieds  |   Jobs  |   Auto  |   Real Estate/Rentals  |   Shopping  |   Travel 
 
User: Visitor [ login | new user ]   
 Search:
Subscribe | Contact Us | e-Edition | Site Map | Archives | Advertise    
CLARK COUNTY & US/WORLD SPORTS columbian.com » Sports » US/World Sports  

GM cutting back on NASCAR spending


     Email This   Larger Font
     Print This   Smaller Font

Advertisement

GM cutting back on NASCAR spending
Enlarge Photo
More US/World Sports
»  Merriman to play despite 2 torn knee ligaments
»  Mets rally to beat Phillies, reclaim first place
»  Sources: De La Hoya wraps up deal for final fight
»  Oregon QB Costa out for season with knee injury
»  Every little bit Phelps: Swimmer a VMA presenter

Jul 16, 7:09 PM EDT
By MIKE HARRIS
AP Auto Racing Writer

Troubled General Motors has notified two racetracks that run NASCAR events that their current contracts will not be renewed as part of an overall $10 billion cost-cutting program.

That seems to be just the first step in what could be a huge drop in support by GM, Ford and Chrysler for tracks and teams in NASCAR's top three professional divisions, the NHRA and other racing series in the face of the weakest U.S. auto sales in a decade.

GM announced Tuesday that it had suspended its stock dividend and will sell up to $4 billion in assets, moves made necessary by the downturn in sales and the rising cost of gas.

And motorsports sponsorships will not be exempt from the cutbacks.

"Like all areas of the business, these areas have not gone without a certain level of scrutiny, and there will be modifications and changes in our promotional footprint in all of those areas," Troy Clarke, president of GM North America, said Tuesday. "We're not going to talk about the details today, and specifically NASCAR, but all those areas have been reviewed and will continue to be as we work these action plans through."

Speedway Motorsports Inc., which owns eight tracks that hold NASCAR events, already has been told GM will not renew contracts at two tracks - New Hampshire Motor Speedway and Bristol Motor Speedway.

Scott Cooper, vice president of communications for SMI, said nobody is panicking.

"We've seen bad times with the economy before, and we'll likely see them again," Cooper said Wednesday. "At the end of the day, we've still got a sport that pairs up well with the American car manufacturers. We believe the sport will continue to have tight relations with those manufacturers."

GM has contracts with 12 of the 22 tracks where NASCAR's top Sprint Cup series races and is the title sponsor for the fall race at Richmond International Raceway.

Cooper said SMI expects GM and the other American car companies to continue purchasing hospitality, suites and track displays, although perhaps not at the same level.

GM also is the official vehicle provider for Daytona International Speedway, owned by International Speedway Corp., and a track spokesman said they have not been notified of any impending change.

It is expected, however, that all car companies racing in NASCAR and other American series will be forced to make cuts before long if the economic downturn continues.

SMI and ISC, both publicly owned companies, have seen big drops in their share prices this year, and the loss of what could be millions of dollars in sponsorship money and promotion likely won't help the situation.

NASCAR spokesman Ramsey Poston said GM's news was not surprising.

"Obviously, we're going to continue to speak to all the manufacturers on a regular basis," Poston said. "But NASCAR has served them well, and they are getting a good return on their investment. And they know NASCAR has a huge audience and loyal fan base eager to buy their products."

© 2008 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed. Learn more about our Privacy Policy.


(0 Comments Added)

Login to post comment:
Your Email:
Your Password:
If you don't have an account, click here to create a columbian account.
Your Comment:
2000 character max
Image Code:
» Terms of Use | » All stories with comments










Subscribe | Contact Us | Advertise with Us | Help/Feedback | Privacy Policy
©2007 Columbian.com. All Rights Reserved - Use of this site constitutes acceptance of our User Agreement.